Social Media Marketing - 1100 Words

Social Media Marketing (Term Paper Sample) Content: Social Media[Authorà ¢Ã¢â€š ¬s Name][Instructorà ¢Ã¢â€š ¬s Name][Institute][Course Title][Date]AbstractThis paper aims to discuss marketing in social media with respect to a key social media outlet. The social media to be analyzed in this paper will be Twitter. The paper will discuss four components of a social media marketing manager who is legally astute. The paper will also analyze effective dispute resolution alternatives and determine the most effective dispute resolution procedures in solving genuine disputes. Also discussed will be how federal governments control consumer transactions that happen as a result of social media marketing links. The paper will also examine three key government branches that control consumer transactions over social media.Components of a Social Media Marketing Manager Who Is Legally AstuteThe four main components of a social media marketing manager who is legally astute are: * An attitude that is proactive towards various regulatio ns and legal issues.During different stages of developing and executing business strategies, management teams are usually formed legally. In order to take advantage of the numerous innovations and to save these teams from government deregulation, proactive approaches towards regulations have to be taken. In the instance of Twitter social media, a reaction-counteraction approach would have to be taken by the manger to view its legal status with respect to Twitterà ¢Ã¢â€š ¬s social media marketing. * Having the ability to rely on informed judgment whenever decisions that involve legal implications arise.Legal rules should always be applied in an informed way but not like formulae application of science. This is because legal outcomes result in facts that can be dramatic. As such, there is usually lacks a clear precedent that can serve as a guide. However, it is required of a social manager to always make informed judgments. Social media managers that are legally astute are thereby th ose who make informed decisions despite uncertainties of outcomes. The ability to make informed judgments ensures that formal legal training in legal matters can benefit astute marketing (Smith, Zhou Wollan, 2011). * Possessing knowledge of legal resources, regulations, tools and specific laws.This component ensures that risks are managed. This component also increases realizable values for management teams that are legally astute. In this instance, while Twitter is developing its business, its external environment and overall business strategy would have to vary with respect to the most relevant legal resources and tools that are known to the firmà ¢Ã¢â€š ¬s social media manager. Applications of legal tools and resources should always be learned and only those applied to their specific contexts should be applied. As such, the social media manger should always have a certain level of legal literacy in order to be termed as legally astute. For instance, having broad experience in a pplication of legal tools such as contracts is essential in social media marketing. * Having a value laden attitudeThis means that it is required of a social media manager to acknowledge the key importance of law in determining a firmà ¢Ã¢â€š ¬s success. The role a social media marketing manager plays with respect to law determines and affects moral values and expectations by the society. This means that is Twitterà ¢Ã¢â€š ¬s manager would ensure that importance of law in the firmà ¢Ã¢â€š ¬s success is considered whenever making decisions.Dispute ResolutionDispute resolution procedures that can be relied on whenever disputes arise as a result of purchases made via social media include: * Arbitration * Mediation * Neutral evaluation * Settlement conferences * NegotiationThese methods of dispute resolution usually provide disputing parties with platforms where disputes can be solved in an active listening way, mutual respect, and good explanations of information surrounding the dis pute (Atlas, Trachte-Huber, Huber, 2000). These methods also assist in gathering vital information that can be relied on in evaluating new alternatives.The most effective dispute resolution alternative to solve genuine disputes that arise whenever consumer make purchases arising from social media links, in this case Twitter, would be negotiation. This is because when sellers and consumers make purchases out of social media links, the agreements may not be necessarily binding. This would ensure that an out of court settlement is utilized, such that negotiation would be the most appropriate dispute resolution procedure in such instances.Government Control on Social Media Link TransactionsThere are various principles that federal governments can always utilize in controlling consumer transactions that arise from social media links, in this case Twitter. For instance, federal governments can make use of advancements in technology to ensure that transactions emerging from social media l inks are protected and safe. Payment control parameters that configure and protect consumer transactions can be implemented. Federal governments can also offer individual control procedures, ensure privacy of sensitive data is respected and also focus on accountability.For instance, federal governments can implement transparency rights which include rights to access information, to ensure there is privacy, and effective security practices on private data when controlling consumer transactions. This would ensure that federal governments implement principles that would mitigate any form of unauthorized access to data and improper data disclosure while controlling consumer transactions over social media links.Three Government Branches That Are Significant In Regulating Consumer Transactions over Social Media Outlets